Has Fifth Capital lost the plot?

Marc Pennick, owner and Director of Fifth Capital, went off script when he spoke to the BBC about the open letter from city leaders opposing his plans for the Carriageworks.

The BBC contacted him having seen the letter from, amongst others, David Sproxton of Aardman Animation.  The letter calls into question Pennick’s plans and their failure to provide affordable housing.

But the developer’s formerly tightly managed PR campaign went crashing off the rails not once, not twice but three times when Pennick opened his mouth.

First off in his outburst he said “I don’t need a lecture from someone who makes fictional animations”.  For that, also read ‘I don’t need lectures from local residents’ for that is what many of the signatories to the letter, including David, are. Not clever to insult the locals Marc!

Number 2: Pennick went on “Maybe his time would be best spent on making another Wallace and Gromit animation which will be hopefully better than the last one.”  Ouch! Well loved Bristol company have won many oscars and plaudits for their work, have brought wit and humour to our lives and earned a place in the hearts of every Bristolian.  But Pennick, who has no connection with Bristol, and questionable connection with reality, sees fit to insult the town’s local produce. Lesson number 2 – understand the local culture.

And finally: He got his facts wrong for he claims that it has taken David 28 years to comment – look at our website Marc and you’ll clearly see David taking part in our community consultation in 2011 before Fifth Capital even existed!  Lesson number 3 – do your homework first!

Twitter is alive with people condemning Marc’s outburst. Doubtless Four Communications and Peter Bingle, PR and lobbying consultants to Fifth Capital, are spending Easter trying to recover the damage done.

See the BBC article here: http://www.bbc.co.uk/news/uk-england-bristol-32158549

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